We are extremely selective with the children we take onto our books. We will only take on those we feel have a good chance of getting work, whether this be for modelling, acting or indeed both. Child modelling can be extremely rewarding for both child and the parent. The earning potential is extremely favourable as a baby or child can be paid anything from £50 per hour, right up to several hundred pounds for just a day's work. There is also great satisfaction in seeing your child on TV, in a magazine, in a catalogue or on a new pack of Pampers, the joy of which can often outweigh any amount of money earned.

Clients approach Little Kids London every day with different requests for a varied range of personalities and appearances. However babies and children do need to be able to enjoy what they are doing and get on with other children, adults and strangers.

If you think your baby or child has what it takes to become a model then complete our online application and upload a few photographs.

If successful you will be able to proceed with an online portfolio and who knows, you could see your baby appearing anywhere from a national TV ad, packaging campaign or maybe even a front cover magazine.

Should your child be accepted to join the agency, although we do not charge 'registration fees', you will be asked to cover the cost of an individual, fully searchable web page for your child, which is currently £75 including VAT for one year for the casting division, which covers commercials, TV, film, stage and any other. If you would prefer your child to just be submitted for photographic modelling, this fee will be taken from your child's first earnings. This is in compliance with the BIS, as the current legislation states that an upfront work finding service fee cannot be charged to those working as a photographic model only. The website fee also includes any updates to your child's details throughout the year. Children must have head shots taken either with one of our agency photographers or an alternative suitable high quality photographer at least once a year.

The agency earns from commission. We take the standard 25%/37.50% commission on all fees (excluding travel expenses). As we do not charge high registration fees, it is therefore clearly in the agency's best interest to secure your child work.

We will put your child forward for all assignments your child meets the criteria for. As and when a client contacts us to ask to meet your child for a casting or book them for a shoot, we will contact you immediately. Sometimes we might contact you beforehand if the client requests us to do so to confirm availability on a number of shortlisted models or maybe to confirm a specific detail. We will not contact you each and every time your child is submitted for work as we simply do not have the time. It is obviously crucial that parents continuously keep the agency informed of any changes including holiday dates.

Unfortunately not! No agency could possibly guarantee work, as they have no idea what work will come into their offices from one day to the next, so will never know in advance who a client may select for their assignment. If an agency tells you they can guarantee your child work, then avoid them!